Privacy Policy

Effective Date: July 22, 2026

Street Smart Diva (“we,” “us,” “our”) is owned and operated by Julie Hoffman. This Privacy Policy explains how we collect, use, share, and protect your information when you visit streetsmartdiva.com, opt in to receive a free resource, or engage with our coaching programs and communications.

By using this site or submitting your information to us, you agree to the practices described in this policy.

1. Information We Collect

Information you give us directly, including:

Name, email address, and phone number (when you opt in for a free resource, join our email list, or apply for coaching)
Payment information when you purchase a program (processed securely through Stripe and/or Square — we do not store your full card details ourselves)
Any information you share with us in messages, forms, or during coaching calls

Information collected automatically, including:

IP address, browser type, and device information
Pages visited, time on site, and referral source (via standard website analytics/cookies)

2. How We Use Your Information

We use the information we collect to:

Deliver the free resources, guides, or tools you requested
Send you educational content, program updates, and offers by email and/or text message
Process payments and manage your enrollment in coaching programs
Follow up on inquiries, schedule calls, and manage our client relationship with you
Improve our website, content, and marketing based on how visitors use the site

3. How We Share Your Information

We do not sell your personal information. We may share it with:

Service providers who help us operate our business — our CRM/marketing platform (Profitflo), payment processors (Stripe, Square), and email/SMS delivery tools
Legal authorities, if required to comply with the law or protect our rights

These providers are only permitted to use your information to perform services on our behalf.

4. Cookies & Tracking

Our website may use cookies or similar technologies to understand site traffic and improve user experience. You can disable cookies through your browser settings, though some site features may not work as intended if you do.

5. Text Message & Email Communications

By providing your phone number and/or email, you consent to receive marketing and informational messages from us. Message and data rates may apply. You can opt out at any time:

Email: click “unsubscribe” in any email
Text: reply “STOP” to any message

6. Data Retention & Security

We retain your information for as long as necessary to provide our services and fulfill the purposes described in this policy, or as required by law. We use reasonable administrative and technical safeguards to protect your information, though no method of transmission or storage is 100% secure.

7. Your Rights & Choices

You may request to:

Access the personal information we hold about you
Correct inaccurate information
Request deletion of your information

To make a request, contact us using the information below.

8. Children’s Privacy

This site and our services are not directed at individuals under 18. We do not knowingly collect information from minors.

9. Changes to This Policy

We may update this Privacy Policy from time to time. The “Effective Date” at the top will reflect the most recent update. Continued use of the site after changes means you accept the updated policy.

10. Contact Us

Questions about this Privacy Policy or your information? Reach out to:

Julie Hoffman

Street Smart Diva

Info@StreetSmartDiva.com